Redefining the value in budget travel.
THE NEW
brief
This project explores innovative solutions for a brand in need of transformation, focusing on enhancing customer experience and aligning with evolving consumer values.
team
Kenzie Alderson
Nick Pratt
Anna Young
Taylia Des Fritas
role
UI and Visual Design
duration
10 WEEKS
SEP - NOV 2024
the problem
Budget-conscious travelers on ultra-low-cost airlines often feel frustrated by unexpected fees, cramped seating, and low-value loyalty programs, resulting in discomfort and weak brand loyalty.
our challenge
How might we upgrade the Free Spirit Loyalty Program, encourage the adoption of sustainable practices, and create a more comfortable flight experience that doesn’t break the bank?
SPIRIT IS NOT
FINANCIALLY OKAY.
OBVIOUSLY.
We want the world to know how sustainable Spirit is.
so we’re giving Spirit a
REFRESH
we’ve created for them...
the results showed that our users found the solution was
easy to navigate.
aesthetically unique.
and straightforward.
100%
total percentage of tasks completed successfully
100%
of testing participants
preferred our solution compared to the existing Spirit app
Introducing Spirit Vending
you can browse Spirit’s curated packages
or, just pick out what you need for your flight.
a new app design, made to optimize the customers experience.
we wanted to be sure we applied
transparency
making sure customers are comfortable.
keeping things simple.
we’re giving your customers the deals they’re looking for.
& the points they’re looking for, too.
all while saving the planet.
